AU direct registrations to launch in March 2022
.au direct domain names – like getyour.au – will be available as a new option for Australian domain owners from 24 March 2022. Separately, the Australian Government is currently reviewing the terms on which it endorses auDA as the administrator of the .au ccTLD.
The introduction of the .au namespace will bring Australia in line with countries that already have Top Level Domains, including the United Kingdom (.uk), Canada (.ca), the USA (.us) and New Zealand.
.au direct names are general purpose – they’re open to anyone with a verified connection to Australia who wants to create or manage an online presence for themselves or their organisation.
If you currently hold a domain name in any other .au namespace (eg. com.au, id.au etc.), you’ll be able to apply for Priority Status to register its exact match in .au direct during the six-month period from launch.
When .au direct names launch on 24 March 2022, all names in the registry prior to launch will be reserved from being registered as .au names for the six-month Priority Allocation Period.
Registrants of existing .au names will then have six months to apply for Priority Status to register the .au direct match of their name, if they would like to licence it.
For example, the registrant of getyour.com.au can apply for priority to register getyour.au.
- Tina is the registrant of getyour.com.au
- Gene is the registrant of getyour.net.au
Both are eligible to apply for getyour.au
If there are no applications for a reserved .au direct from an eligible registrant name during the six-month Priority Allocation Period, that name will become available to the public on a first come, first served basis at the close of the Priority Allocation Period.
In most cases there is only one registrant who can apply for a reserved .au direct name as they are the only holder of its match in another .au namespace. This is referred to as an uncontested name.
In these cases, the applicant will be allocated the name on an initial one-year licence shortly after applying for Priority Status.
The .au direct priority allocation process
Existing registrants of other .au domain names will have the chance to apply for the .au direct exact match of their names via the priority allocation process.
The licence for such domain names will be allocated according to “priority categories”, which are determined by:
- the existing domain name creation date; and
- the Priority cut-off date of 4 February 2018
What is the benefit of .au direct?
- Shorter, eye-catching and easier to remember domain names
- A wider choice of domain names available in the .au domain space
- Domain names that are easier to type and that display better on mobile devices
What is an au direct domain name?
- .au direct domain names – like getyour.au – are shorter, simpler domain names.
- The .au direct names will be available for all Australian individuals, businesses, associations and government entities subject to auDA’s licencing rules. Owners of .com.au and other eligible domain names will have priority to register .au domain names.
How do I Register an AU Direct Domain?
- Contact Clint at Futurised to arrange the registration and fully manage your domain for you.
How much will it cost me?
- The flat fee will be $99 plus GST which includes the first year of registration, subsequent years at $49 plus GST through Futurised. This covers domain registration and configuration to match your existing domain only. Configuring websites to load via the .au direct domain will be quoted separately.
What if I don’t want to register my own domain name?
- Contact Clint at Futurised to handle the registration for you.
What’s a dot com vs dot au?
- US centric vs Australian centric, although .com is commonly used in Australia, the .au is preferred when you sell products or services directly to Australian people.
Do I need to do this?
There is no obligation to apply to register the .au direct exact match of your existing domain name if you don’t want it. Your existing domain names will all continue to operate as normal and according to auDA policy regardless of whether you take up the option to register the matching .au direct name.
If you own a *.au domain name contact Clint and you’ll be added to the waiting list to claim your .au direct name. The flat fee will be $99 plus GST which includes the first year of registration, subsequent years at $49 plus GST.
Learn more about .au direct domain names from auDA (auda.org.au)
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