Switching from Yoast SEO to the SEO Framework using SEO Data Transporter


Even though Yoast SEO is what you’ve probably heard of, and the most used SEO plugin for WordPress, I find SEO work easier to carry out using The SEO Framework. I’ve created a video detailing how to switch over from Yoast to the SEO Framework.

Benefits of migrating to The SEO Framework

The plugin emphasises simplicity.

The developer is very active in the support forum. Even the free version of The SEO Framework has much better support than the paid version of Yoast.

I find Yoast’s on-page analysis to be distracting and it encourages over-optimisation of content. As long as your content is clear and of a high standard Google will rank it accordingly and this is more important than any typing assistant. Yoast makes it look like your writing is hurting your SEO when it’s not. The SEO Framework offers an extension if you still want a writing assistant – with a standard install your screen won’t be full of unnecessary features.

The SEO Framework is less cluttered. The quick edit interface within your page list is very useful for editing Titles and Descriptions without needing to open each page separately, this gives a great overview of your progress when working on your site and at an instant you can detect which pages are set to noindex, or pages that are overly stuffed with keywords.

Yoast has annoying prompts and advertising in the free version to encourage you to upgrade. Yoast also adds their advertising URL into your website’s HTML code. There are no ads in The SEO Framework.

SEO Framework can be expanded with extensions, out of the box it is lean with the fundamentals to handle your site’s SEO.

Yoast has annoying notifications and prompts that you or your client may be alerted to when you login to your WordPress admin, and you’ll need to click through and hide them.

In this video I detail how to switch from Yoast to The SEO Framework.

The SEO Framework outputs the best practise xml sitemap, you only need to add one simple sitemap to Google Search Console when using SEO Framework.

The SEO Framework has the following philosophy (more info on their website):

  • Never release with bugs – the developer never releases major versions if there are known bugs (try searching Google for Yoast SEO update breaks site)
  • No nonsensical features – only peer-reviewed improvements or, otherwise, improvements verified by Google will be implemented, without obstructing the workflow of the user
  • Help every user – answer every support inquiry
  • Prevent support inquiries – clear and well-worded instructions near each setting
  • Conform to Google’s best practices
  • Focus on lightning-fast code
  • Never lock out features or trim functionality for the sake of monetisation

I don’t find the premium version of either plugin to be necessary. You would need the premium version of Yoast if you want access to redirections, but this can be done separately with a free redirection plugin. The premium version of SEO Framework is $120AUD per year and Yoast SEO Premium is $126AUD per year.