SEO and What to Expect

It takes time to see value from SEO. It depends on the competitiveness of your industry. You can start seeing some results within 6 months, but SEO is a long term process and your results will grow over time. Whatever results you're getting at six months should be considerably less than what you're getting at 12 months. New websites take at least 3 months before Google starts sending traffic and this will trickle in unless you have a strong content posting schedule.

1. The question you should be asking is how can I generate more sales from my site. If people arrive at your site and they're not satisfied with the experience and content, or they can't easily find a way to contact you, they will leave. You need good conversion rate optimisation to gather visitor information instead of having the visitor bounce immediately.
2. Create a large amount of helpful content that people search for.
3. Go in depth on topics, answer questions with data, it's less about selling your product or service, and more about providing the most helpful and informative answers.
4. Answer the questions people are asking. Stop focussing on keyword ranking.
5. Visit forums for your sector and sort by most replies to find the most popular or most asked questions to write about.

Long-Tail Keywords

Targeting long-tail keywords gives you the opportunity to rank faster and higher because they're more specific and have lower search volume. People know exactly what they are searching for so targeting long-tail keywords can be effective in converting visitors.

Some steps toward becoming more visible on Google for relevant searches:

1. Write high quality content that answers questions.
2. Create a Google My Business Profile
3. Optimise your Google My Business Profile
4. Make your website mobile-friendly
5. Get listed in online directories
6. Use location-based keywords
7. Add location tags to social media posts
8. Keep your address and location consistent across online platforms
9. Publish locally relevant content
10. Get online reviews

1. Target a niche. Part of succeeding at SEO is understanding the competitive landscape
2. Choose realistic keywords. You can get to the first page of Google when targeting the right keywords
3. Optimise each piece of content naturally and for humans first, not machine
4. Add long-form content to your site if the topic deems it necessary
5. Acquire high pagerank and domain authority links to your site

Why Organic Google CTR Matters

High rankings don't guarantee visits to your site.

What really matters is how many people are clicking on your listing, and then staying on your site due to you high quality content. You want to attract more visitors who stick around and then convert.

It matters how often you get clicked on and then how often you convert those visitors to leads, sales, purchases, subscriptions. Look at your title, your URL, and your snippet that Google generates and see if you can find ways to improve that, because then users are more likely to click. You'll get more visitors and a better return on your investment.